Not From Switzerland was born from a simple belief: luxury doesn’t need permission.For too long, watches have relied on heritage, status, and tradition to define value. We create for those who think differently people who wear a watch not to fit in, but to express who they are.

We are an independent watch brand born in Barcelona.We are not a century-old maison, and we don’t pretend to be one. We believe a watch doesn’t need heritage to have value.We exists to challenge the rules of traditional luxury.